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Case Study:

Feld Entertainment; single-source provider $500,000 in initial savings

The Opportunity

Each year, Feld Entertainment, the world’s largest provider of family entertainment, attracts more than 30 million people in 70 countries to  its ice shows, circuses and motor sports events. In the U.S., a two-person print department is responsible for production of all print materials that support 80 promoters across the country. With a cadre of more than two dozen vendors required to meet the company’s vast and varied needs, they sought to leverage Feld’s buying power, reduce the time spent managing vendor relationships and tap the power of print-on-demand  to eliminate waste.

The Solution

Feld established a single-source relationship with RR Donnelley. Comprehensive capabilities across 70 companies provide a one-stop shop for a myriad of print pieces plus specialty items ranging from tattoos to glow-in-the-dark lanyards. Negotiated pricing delivers significant savings and convenience. The busy print department staff now spends more time “doing” and less time bidding hundreds of individual projects. Print-on-demand has introduced a new level of  speed and flexibility while virtually eliminating obsolescence and waste.

The Results

Now accessing the capabilities of 22 different companies through  a single point of contact, Feld credits the partnership with an estimated $500,000 in initial savings plus thousands in ongoing monthly savings. Add to that the benefits of simplified print buying, streamlined procedures and having a reliable, responsive single source that can deliver – no matter what the need or how short the turnaround. “I have no doubt that we made the right decision,” said Barbara Reed, print production manager. “I can now source a huge variety of print items with one phone call. We get the same products as in prior years at a significant savings, and we save on shipping as well. They perform miracles for me, meaning Feld, each and every day!”