Westfield USA; 100% Brand consistency 22% annual savings
The first major regional shopping center owner in the country to implement a national branding strategy, Westfield USA needed to ensure that its marketing materials would project a consistent, high-quality image. The company sought a partner to produce and fulfill the full range of collateral, signage, displays and other items used by its 55 shopping centers across the country. Westfield’s goals were to build brand consistency, streamline purchasing processes, enhance efficiency and reduce costs.
RR Donnelley built a custom StoreFront solution for print procurement, fulfillment and management and selected six companies with specialized capabilities and strategic locations to serve Westfield’s needs. With easy online access, 24 hours a day, seven days a week, Westfield marketing managers can select from ninety products available on the site, customize and order materials for each of their properties. RR Donnelley provides cost-effective production and turn-key service on items including: marketing collateral, business cards, poster, stationery and direct mail.
The Value We Created
During the past year, RR Donnelley printed and fulfilled more than 4,000 orders that came in through the StoreFront site. In addition to eliminating the challenges of maintaining quality and brand consistency, the solution has established much-needed controls, order-tracking capabilities, quality standards and consistency. “We have seen a dramatic improvement in our overall print quality with 100 percent brand consistency,” said Brandi Friel, Senior Director of Creative Services. “In addition, the streamlined ordering process and consolidation of our print purchases has resulted in annual cost savings of approximately 22 percent.”